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Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan

 5K+ bought in past month
Regular price $34.79
Regular price $34.79 Sale price $35.99
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Visible Glow

Vegan

Pregnancy Safe

Hydrating

Dermatologically Tested

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan
Regular price $34.79
Regular price $34.79 Sale price $35.99
SAVE 3% Sold out

Prep Skin Before Application

Exfoliate before application and lightly moisturize dry areas such as elbows, knees, ankles, and hands for a more even-looking tan.

Apply Evenly and Wash Hands After Use

Apply evenly using a tanning mitt or applicator. Wash your hands immediately after application to prevent staining.

Allow Time for Color Development

Wait at least 1 hour before showering, swimming, or exercising. The full tan develops within 6–8 hours.

Patch Test Recommended

Perform a patch test 24 hours before first use, especially if you have sensitive skin.

Avoid Eyes and Broken Skin

Avoid contact with the eyes, mucous membranes, or broken skin. Rinse thoroughly with water if contact occurs.

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🍃CLEAN INGREDIENTS YOU CAN FEEL GOOD ABOUT

Made with naturally derived DHA and thoughtfully selected ingredients, the formula is vegan, dermatologist tested, and suitable for those looking for a cleaner self-tanning option.

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Gradual, Natural-Looking Glow

LASTS UP TO 7 DAYS!

No streaks, No orange tones

Hydrating & moisturizing

Suitable for sensitive skin

Won't transfer

Gradual, Natural-Looking Glow

LASTS UP TO 7 DAYS!

No streaks, No orange tones

Hydrating & moisturizing

Suitable for sensitive skin

Won't transfer

WAKE UP WITH A NATURAL-LOOKING GLOW

Transform pale skin into a healthy-looking, sun-kissed glow without sun exposure. Beauty by Earth Self Tanner develops into a streak-free, natural bronze while nourishing your skin with botanical ingredients.

WAKE UP WITH A NATURAL-LOOKING GLOW

Transform pale skin into a healthy-looking, sun-kissed glow without sun exposure. Beauty by Earth Self Tanner develops into a streak-free, natural bronze while nourishing your skin with botanical ingredients.

    The Ultimate Glow - Results Don't Lie

    They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
    *of those surveyed

    The Ultimate Glow - Results Don't Lie

    They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves.
    *of those surveyed

    • 93%

      felt more confident in their own skin after using our self tanner.*

    • 93%

      experienced a significant improvement in their overall skin glow.*

    • 86%

      rated the texture of our lotion as excellent.*

    • 100%

      experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

    • 92%

      rated this self tanner as excellent compared to other tanners they’ve used in the past.*

      • 93%

        felt more confident in their own skin after using our self tanner.*

      • 93%

        experienced a significant improvement in their overall skin glow.*

      • 86%

        rated the texture of our lotion as excellent.*

      • 100%

        experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*

      • 92%

        rated this self tanner as excellent compared to other tanners they’ve used in the past.*

        Switch To A Better Tan

        You'll be shocked how many people will think your tan is the real thing.

         45k+ 5-Star Reviews
        • Glow On. Zero Orange

          No streaks. No orange. Just your best skin, bronzed and beautiful. And best of all, no one will believe it's fake.

        • Potent Botanicals

          Made with better-for-you ingredients and powerful botanicals that hydrate, soften, and nourish your skin while building natural-looking color. Clean, effective, and designed for beautiful results.

        • Made in Small Batches in the USA

          Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.

        • Better for you. Better for the planet

          Beauty by Earth is a certified plastic-neutral company. For every pound of plastic we produce, we help remove a pound of plastic from the environment to support a cleaner planet.

        • Thousands of Glowing Reviews

          Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.

          • Flawless Glow

          • Potent Botanicals

          • Lasts for Days

          • Happiness Guarantee

          • Made in Small Batches in the USA

            🌞BUILD YOUR PERFECT SHADE

            Whether you prefer a subtle glow or a deeper bronze, the buildable formula allows you to customize your tan by simply reapplying as desired.

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            • Best I've tried

              This is probably the best self tanner I've tried! Doesn't smell. It's a med color more than a fair color. Easy to apply, no streaks. Nice color.

              LLP

            • It Works !!

              It works ! I was very skeptical at first. I have tried several different brands over the years. This one is the best!

              Deb

            • Love this product!

              I’ve been really impressed . The color is beautiful and natural-looking, and the application is incredibly easy, even for beginners.

              caroline lois

              FAQS

              What is Beauty by Earth Self Tanner?

              Beauty by Earth Self Tanner is a sunless tanning lotion designed to deliver a natural-looking, streak-free bronze glow without UV exposure. The formula contains naturally derived DHA along with moisturizing ingredients like aloe vera, shea butter, coconut oil, and botanical extracts.

              How long does the tan last?

              Results vary by skin type and skincare routine, but many users report their tan lasting approximately 5–7 days before gradually fading. Reapplication can help maintain color.

              Will it turn my skin orange?

              The formula is designed to create a natural bronze appearance rather than an orange tone. Beauty by Earth uses DHA derived from non-GMO sugar beets and offers different shade options to suit various skin tones.

              Can I use it on my face and body?

              Yes. Beauty by Earth Self Tanner is suitable for both face and body. For best results, apply evenly and use sparingly on dry areas such as elbows, knees, hands, and feet.